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Our Philosophy

Creativity is the heart of innovation

Located in Dehradun, Uttarakhand, CRAFAL is a versatile creative design studio that serves clients across India and globally. We specialize in crafting unique visual identities, designing engaging websites, and producing captivating audiovisual content. At CRAFAL, our mission is to empower individuals and businesses to establish and enhance their brand image with originality and artistic flair. Let us help you bring your vision to life!

Our philosophy revolves around embracing individuality and transforming it into compelling visual narratives. Every project we undertake is a journey of exploration and artistic expression, where imperfections become the hallmark of authenticity and uniqueness. We strive to:

  1. Celebrate Originality: Each creation is a reflection of our client's unique vision, infused with our creative input to ensure originality and artistic flair.

  2. Foster Collaboration: We value the collaborative process, working closely with our clients to bring their ideas to life and exceed their expectations.

  3. Pursue Excellence: Our commitment to high standards drives us to deliver exceptional quality in every aspect of design, from visual identity to web development and audiovisual content.

  4. Inspire and Engage: We aim to create designs that not only captivate but also resonate with audiences, leaving a lasting impression.

By adhering to these principles, Crafal empowers brands to tell their stories in the most impactful and visually stunning ways. We believe in the beauty of creative ideation and the power of design to make a difference.

Behind Our Business

MEET THE ARTIST

Harendar Pharswan

Harendar is an Engineer and a Visual Communication Design graduate from Rochester Institute of Technology, NY. After working on diverse freelance projects and gaining valuable experience by working with design and tech firms, he founded CRAFAL in 2024. Specializing in Branding, Personalized Caricatures, and Gift ideas, Harendar has worked with individual clients and big corporate companies as an illustrator, User interface/ Experience designer, and Branding/ Marketing strategist. The entire collection on the website is handcrafted digitally by him, and created from scratch. Every caricature is infused with creative ideation and input, ensuring both originality and artistic flair. The designs celebrate the unique charm of each subject, capturing their essence with a whimsical touch that tells a story of artistry and humor. 

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